They are a cannibis oil company, and were trying to help them stand out in what was going to be a crazy, booming market, as cannabis was about to become legal in Canada.
After a strategic analysis of the market, and some creative development time, we came out to be more personal, more human, less big brother. We are oil, and we are less harsh, after all. So we came up with the campaign line, Valens. It’s Personal. And used a thumbprint as a sign of how personal, unique and one of a kind Valens was as a brand.
Don’t bogart the vape, man.
Client: Valens Groworks
Agency: Mass Minority
CCO: Brett Channer
Creative Director: Gary Holme, Tom Goudie
Writers: Andrew Pigott, Tom Goudie
Art Director: Tyler Genovese
Designer: Tyler Genovese
Print Producer/PM: Jessica Holloway
Account Management: Christine McArthur, Bronwyn Schnurr
We also did some Fly Posters to let cannabis investors know that we make our quality cannabis oil out of the delicious flowers and buds that we grow, and that the oil is a potentially more lucrative segment to invest in, signing off with our stock exchange symbol.