Below is the master video for Serta Simmons Canada and three shorter component videos we did in April, featuring reasons why Beautyrest Black is so luxurious to sleep on, and so comfortable, and, so, and...zzzzzz.

See what I did there?

Client: Serta Simmons Canada
Brand: Beautyrest Black
Agency: Mass Minority
CCO: Brett Channer
Executive Creative Director: Geoff Lee
Director of Art & Content: Gary Holme
Creative Director: Gary Holme
Writer: Gary Holme
Art Director: Gary Holme
Managing Director: Christine McArthur
Storyboard Artist: Gary Holme (ok, enough about me already)
Producers: Jennifer Grandoni, Ethan Lowe
Production Company: Mass Minority Productions 
Director: Gary Holme
Cameraman: Blair Locke
Editorial/Graphics/SFX/Online/Colour/Audio/British Accent: Tony Gold 
VO: Marleah Stout