When people went to the website, we revealed what these men were peering into. Then we made a big splash introducing the all-new KIA SOUL, with one :60 spot on the Academy Awards.
And then we ran all the :30's, seen in second batch, below the :15’s.
And finally, print and outdoor below that, too. I've included the early concept drawings for print here, as well.
The spots were directed by Mark Gilbert at untitled films, and the print was shot by the incomparable, George Simonhi.