We ran these three fifteen-second unbranded commercials for two weeks on Canadian national TV and created lots of buzz and earned media. When people went to the website, we revealed what these men were peering into. Then we made a big splash introducing the all-new KIA SOUL, with one :60 spot on the Academy Awards. Then we ran : 30's. And print and outdoor too. I've included the early concept drawings for print here, as well.