Agency: Mass Minority
CCO: Brett Channer
Creative Directors: Gary Holme, Brett Channer
Writers: Carly Trinier, Brett Channer, Andrew Pigott
Art Director: Quincy Evans, Tyler Genovese, Gary Holme
Producers: Jessica Holloway, Tony Shultz
Production Company: Mass Minority Productions
Directors: Gary Holme
DoP: Blair Locke
Editors: Andy Ames, Quincy Evans
Audio: Michael Josselyn, Eric Hulme
Mass Minority tests creative variables in real-time, so we created a B version of the above, with more branding upfront, using supers and then added a voice-over to see if it was more effective.
Turns out it was. We also made these little GIFs for the current trend :06 second social media, to drive home the rejection young people often feel, at the hands of big Canadian banks.