We were asked to launch an exclusive new line of store-brand baby products. We talked to moms, listened to moms, hired moms, and then filmed moms. You know, moms with their babies and families. This Little Journey campaign turned out to be the most successful ALDI product launch in the company's 40-year US history. Maybe it’s because we didn’t sugarcoat the reality of a mother’s life. Shot in LA with Florence.