McCann Detroit was asked to launch an exclusive new line of private label baby products for our client, ALDI.

We talked to moms, listened to moms, hired moms, and then filmed moms. You know, moms with their babies and families.

This Little Journey campaign turned out to be the most successful ALDI product private label launch in the company's 40+ year US history.  

Shot in LA with a young directing team from Florence, the client and markerting-to-mothers industry, liked these two spots a lot.