Then we made an actual 8-bit video game and a live-launch game contest to engage customers and open a new store in Toronto’s Distillery District.
It grabbed a lot of attention, drove mad views to the site (and Youtube) and caused quite a stir in the neighbourhood during the filming, as you could imagine.
“Look, there's a naked man on the balcony!”
Agency: Dorsey/Holme Experience
CCO: Gary Holme
Creative Director: Gary Holme
Writers: Gary Holme, Joe Nanni
Production Company: Frank Content
Director: Joe Nanni
Exec Producer: Michael Shwartz, Danielle Kappy