The president of Jeep saw a Japanese car manufacturer touchscreen display being built just before the 2011 North American Auto Show in Detroit. He asked SapientNitro to give him one just like it for Jeep's 70th anniversary. We had less than two weeks. Gulp.

Here is a simple video that demonstrates the bite-sized touch screen approach we took, and how the grill represented the seven decades of Jeep passion.

Our client was happy, and the auto enthusiasts in Detroit couldn't keep their dirty, germ-ridden hands off of it. Ew. I always made sure I came to see it at Cobo Center with a bottle of Purex.