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g.holme©

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How do you launch a new mattress-in-a-box (that’s been around in the US for 15 years) that nobody in Canada has ever heard of, into an over-saturated, media-heavy market, in the middle of a pandemic?

*Gulp* 

Well, we did it with three simple elements: clean product photography, an iconic client ampersand & a really fun new American pop song, by an up and coming band with a killer producer.

We also created a family-friendly card game (see below), and with that, took the Tuft & Needle brand from the bedroom to the kitchen table.




Client: Tuft&Needle
Agency: Mass Minority
CCO: Brett Channer
Director of Art & Content: Gary Holme
 Writer: Tom Goudie
Art Director: Gary Holme
 Strategy: Jack Perone
Producer: Jessica Holloway, Jennifer Grandoni
Campaign Managers: Christine McArthur, Gabe Pirvu, Harriet Abbott
Production Company: Mass Minority Productions
Director: Gary Holme
 Editors & Post: We Are 1188
Band: Friends of Friends
Music Producer: Paige Blue
Audio: We Are 1188
Colour/Online/Compositing: Matt Bilewicz