How do you launch a new mattress-in-a-box (that’s been around for 15 years) that nobody in Canada has heard of, into a saturated market, during a pandemic? Gulp. We did it with three simple elements: clean photography, an ampersand & a really fun American pop song. 

Client: Tuft&Needle
Agency: Mass Minority
CCO: Brett Channer
Creative Director: Gary Holme
Writer: Tom Goudie
Art Director: Gary Holme
Strategy: Jack Perone
Producers: Jessica Holloway
Campaign Managers: Christine McArthur, Gabe Pirvu, Harriet Abbott
Production Company: Mass Minority Productions
Director: Gary Holme
Editors & Post: We Are 1188
Music: Friends of Friends
Music Producer: Paige Blue
Audio: We Are 1188
Colour/Online/Compositing: Matt Bilewicz