*Gulp*
Well, we did it with three simple elements: clean photography, an iconic client ampersand & a really fun new American pop song.
Oh, and of course, the talented people at Mass Minority.
Speaking of that, we also created a family-friendly card game, and took Tuft & Needle from the bedroom, to the kitchen table.
Read about the card below the online videos.
Client: Tuft&Needle
Agency: Mass Minority
CCO: Brett Channer
Director of Art & Content: Gary Holme
Writer: Tom Goudie
Art Director: Gary Holme
Strategy: Jack Perone
Producer: Jessica Holloway, Jennifer Grandoni
Campaign Managers: Christine McArthur, Gabe Pirvu, Harriet Abbott
Production Company: Mass Minority Productions
Director: Gary Holme
Editors & Post: We Are 1188
Music: Friends of Friends
Music Producer: Paige Blue
Audio: We Are 1188
Colour/Online/Compositing: Matt Bilewicz
![](https://freight.cargo.site/t/original/i/7ea29e641b7ee9b0d6ceef1be3de2d1caf0b5369d4041d79196f5cf20a8d3ac9/Q-A--From-the-bedroom-to-the-kitchen.png)
![](https://freight.cargo.site/t/original/i/21ac3188871e4a84497eba67e736e6d9807ec6004a65eb01b34e6ff92e956a97/BoxMockUp.png)