Well, we did it with three simple elements: clean photography, an iconic client ampersand & a really fun new American pop song.
Oh, and of course, the talented people at Mass Minority.
Speaking of that, we also created a family-friendly card game, and took Tuft & Needle from the bedroom, to the kitchen table.
Read about the card below the online videos.
Agency: Mass Minority
CCO: Brett Channer
Director of Art & Content: Gary Holme
Writer: Tom Goudie
Art Director: Gary Holme
Strategy: Jack Perone
Producer: Jessica Holloway, Jennifer Grandoni
Campaign Managers: Christine McArthur, Gabe Pirvu, Harriet Abbott
Production Company: Mass Minority Productions
Director: Gary Holme
Editors & Post: We Are 1188
Music: Friends of Friends
Music Producer: Paige Blue
Audio: We Are 1188
Colour/Online/Compositing: Matt Bilewicz