So we looked for some real fail videos online of tired people doing stupid things. But didn’t find any that we liked. So we wrote and produced our own.
Five FAIL videos, all shot in one long day.
These little pieces of content outperformed anything ever done at Mass Minority.
That’s the opposite of a fail.
Client: Simmons Mattress
Agency: Mass Minority
Writer(s): Gary Holme, Brett Channer, Andrew Pigott
Director of Art & Content: Gary Holme
Art Director: Gary Holme
Producers: Jessica Holloway, Donna Heffernan, Julian Weiman
Production Company: Mass Minority Productions
Director: Gary Holme
SFX Director: Sammy Ray Welch
DoP: Blair Locke
Editors: Blair Locke, Sammy Ray Welch
Colour/Online/Composite: Sammy Ray Welch
Audio: Michael Josselyn, Eric Hulme