How do you tell teenagers not to drive high?

Perhaps you start by equivocating, pussyfooting, skirting around the issue, and beating around the bush for awhile.

Client: Parachute Canada
Agency: Mass Minority
CCO: Brett Channer
Director of Art & Content: Gary Holme
Writer: Sarah Gencarelli
Art Director: Gary Holme
Creative Director(s): Gary Holme, Sarah Gencarelli
Strategy: Jack Perone
Producers: Jessica Holloway, Tony Shultz
Campaign Managers: Christine McArthur, Bronwyn Schnurr
Production Company: Mass Minority Productions

Director(s): Brett Channer, Gary Holme
Cameraman: Blair Locke
Sound: Michael Josselyn
Casting: Steven Mann
Editors: Andy Ames
Audio: weare1188
Colour/Online/Compositing: weare1188, Matt Bilewicz