I traveled for two years straight to Dunedin Florida, to get highly-paid MLB athletes to act naturally in front of a camera, at Spring Training. Which the athletes were, at best, pretty ambivalent about doing. Here are the spots from our first year going. All three of these guys were great and kept their performances small (the secret to working with non-actors and athletes). That was because these were directed by the talented Trevor Cornish. The last one (and best one, IMO) features the late Roy Halladay, and a beehive. 


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We also created some print ads, transit shelters and posters in the style of MLB baseball trading cards, with facts and stats about each of the players featured, all shot by Don Dixon.