The client stayed rock steady through most of the intense press and online buzz because he was brave, and it was moving metal, as car folks say. Finally, though, it just became too much. We pulled the spot above. But with the brave client pushing us again, we edited and ran a revised version below that went back on the air. More earned media and almost everyone was happy. Especially the Ontario KIA Dealer Association. Here’s the infamous ‘Goat” redux.
And some crazy press that I tried to make sense of, in this crude but straightforward info-graphic. Click to enlarge.
