Yes, we plagiarized iconic ads. That was the whole point.

We created a series of 18"x24" posters, printed on quality paper and mailed in cardboard tubes to advertising creative people across Canada. 

We swiped famous print ads for this infamous advertising bookstore in downtown Toronto, aptly named, SWIPE. Then turned those iconic ads into direct mail promos for the store.

Agency: Chiat/Day
Client: SWIPE Bookstore
CCO: Duncan Bruce
Creative Directors: Gary Holme, Brett Channer, Aubrey Singer
Art Director: Gary Holme
Writers: Gary Holme, Brett Channer, Aubrey Singer
Others: All the great creative people, who did these original adverts.