We went down to Queenstown, New Zealand, one February to shoot Rocky Mountain-Esque, fun-in-the-sun footage. Tough life. Then, back to Alberta, Canada, to get the winter stuff. When the mountains speak, you listen and write that sh*t down. And also, let John Mastromonaco think all the shots are his ideas. (Spoiler Alert: That's not really the Rocky Mountains talking. It's Robbie Robertson).

Client: Coors Canada
Agency: Harrod/Mirlin, FCB Toronto
CCO/President: Ian Mirlin
Creative Director: Gary Holme
Writers: Ian Mirlin, Gary Holme
Art Directors: Gary Holme, Ian Mirlin
Agency Producer: George Archer
Production Company: Untitled Films
Director: John Mastromonaco
DoP: Doug Koch
Editor: Richard Unruh
Audio: Ted Rosnick, Steve MacKinnon