It was early 2001 at Wolf, and we wanted to use Stephen Stills' song, "For What It's Worth", for this Canadian Cancer Society ad.

And and our client was prepared to pay. Made a generous offer, even in USD. But he wouldn't sell it to us. Cancer research, for fuck sakes. 

So instead, we had some talented producers, artists, composers, and players in Toronto score something else. Something good. And they did. Thorney Brothers, I think. Have a look and a listen.

The least talented member of CSN&Y eventually sold that seminal, generational song to a Swiss-owned erectile dysfunction drug company, I believe.

There’s something happening here, all right.