Because Ontario Power Generation is a big scary utility, I liked the idea of making them feel smaller and less intimidating by making the ads feel homemade and humble. But with a simple truth. And no budget.
Isn’t it nice when things work as they should?
And another little idea below that to demonstrate how dark the world would be if things didn’t work as well as they do.
Of course, this was all done before the great power outage of 2003. But hey, that wasn’t our fault.