Unlike many places in the world, the power grid here in Ontario is robust, reliable, stable, green-infused, and often taken for granted. First-world priviledge.

Because Ontario Power Generation is a big scary utility, I liked the idea of making them feel smaller and less intimidating by making the ads feel homemade and humble. But with a simple truth.

Isn’t it nice when things work as they should. And another idea below to demonstrate how dark the world would be, if things didn’t.


 

And then we made these little short mimimalist ads to further drive home the point.