Sometimes, all a brand needs is a fun hook. After three weeks and 40 scripts, we returned to this original idea, and it made a big hit. Cuz it didn’t take itrself too seriously. Pro Tip: self-affectation is hard to not like.
Here are the TV ads, and below that, some outdoor and print.
Writing sucessful and fun car ads, was apparently, our forte.
![](https://freight.cargo.site/t/original/i/dad1366404a628a9c85c3c7b2a1d99e1efda746468d099e286fd845f9d90fd6f/Forte_Genetics.jpg)
![](https://freight.cargo.site/t/original/i/0c0491843baef3c4fccc4491b7f8d92cedaf8cb461d8b9cf9a2e435c632a4aaf/Forte_BowCropped.jpg)
![](https://freight.cargo.site/t/original/i/b097e308ead280604ef51db18adefd32167774c12b749c11eb11871298afad8a/Forte_PestCROPPED.jpg)
![](https://freight.cargo.site/t/original/i/4b5470c261aa47d1e222e86c572f6e4f2fdafebd5993ea55219ea192cb53c712/Forte_GeneticsCROPPED.jpg)