The first idea is often the best. “This is not my forte, but that is!”—was a simple and kind of a stupid obvious gag.

Sometimes, all a brand needs is a fun hook. After three weeks and 40 scripts, we returned to this original idea, and it made a big hit. Cuz it didn’t take itrself too seriously. Pro Tip: self-affectation is hard to not like. 

Here are the TV ads, and below that, some outdoor and print.

Writing sucessful and fun car ads, was apparently, our forte.