Stonemill makes delicious and wholesome bread that's naturally fermented for a long time, making it way better for your health.

Except, you can't actually say that here in Canada.

So, we took another approach, saw it another way.

Because it's naturally fermented, Stonemill Bakehouse makes bread that you can actually believe in.

Our work with Stonemill has driven sales in a declining category. We’ve done everything from strategy to package design to videos and TV ads. Here’s a few of those things, below.

Client: Stonemill Bakehouse
Agency: Mass Minority
CCO: Brett Channer
Creative Director: Gary Holme
Writers: Tom Goudie, Andrew Pigott
Art Directors: Gary Holme, Quincy Evans, J.R. Legace
Producers: Jessica Holloway, Tony Shultz
Production Company: Mass Minority Productions
Director: Gary Holme
DoP: Blair Locke
Editors: Andy Ames, Chris Franchetto
Audio: Michael Josselyn, Eggplant Audio
Colour/Online/Compositing: weare1188