We made these five beautiful spots for Hyundai Canada, at
Innocean/Toronto. The client wanted to push the technological prowess and
outstanding design of their 2012 Hyundai lineup. We hired a rock-star
production team. BlueSource directed, Claudio Miranda was on camera, John Baird
on set design, and Robert Moggash with the gals and guys from DASHING, on
keyboards. We even had the Dude on vocals. Yeah, the Dude. The budget was like
something from the roaring-eighties, sans the drugs, of course. Well, I mean sans most of the drugs. Sometimes you have money, sometimes you don't. So, smoke ‘em
if ya got ‘em.