We made these five beautiful spots for Hyundai Canada, at Innocean.

The client wanted to push the technological prowess and outstanding design of their new 2012 Hyundai lineup. So we hired the A-team, paid them a fortune, and we went to work. We even had The Dude on vocals. Yeah, The Dude.

The budget was crazy, but even today, these spots hold up.  

Sometimes you have money, sometimes you don't.

So, smoke ‘em when ya’ got ‘em.