The client wanted to push the technological prowess and outstanding design of their new 2012 Hyundai lineup. So we hired the A-team, paid them a fortune, and we went to work. We even had The Dude on vocals. Yeah, The Dude.
The budget was crazy, but even today, these spots hold up.
Sometimes you have money, sometimes you don't, so smoke ‘em when ya’ got ‘em.
Client: Hyundai Canada
Agency: Innocean, Toronto
CCO: Gary Westgate
Writer: Nelson Quintal
Art Director: Gary Holme
Creative Directors: Gary Holme, Nelson Quintal, Gary Westgate
Production Company: Radke/MJZ
Director: Rob Leggatt
DoP: Claudio Miranda
Set Designer: John Baird
Editor: Chris Van Dyke/SCHOOL Editing, Toronto
Online/Colour/VFX/Compositing: Rob Moggash/Dashing
VO: Jeff Bridges