We all need to slow down more. But mostly at home, with multiple screens in our faces, 24-hour news cycles, to-do lists, endless emails, and work that is never 9-5, that's pretty hard to do. So we created some videos that were simply meant to remind people to slow down a little. Take the time to get right with nature. Like the natural fermentation process that Stonemill rigourously adheres to in all it’s bread.

Client: Stonemill Bakehouse
Agency: Mass Minority
CCO: Brett Channer
Creative Director: Gary Holme
Writers: Carly Trinier, Dominique Morin, Brett Channer, Sarah Gencarelli, Andrew Pigott
Art Directors: Jean-René Lagace, Chris Franchetto, Gary Holme
Producers: Jessica Holloway, Tony Shultz
Production Company: Mass Minority Productions
Director: Gary Holme
DoP: Blair Locke
Editors: Chris Franchetto, Andy Ames
Audio: Michael Josselyn, Corrine Murray, Tim White, Imprint Music
Colour/Online: Matt Bilewicz, Chris De Castro, Milan Schramek, We Are 1188