A global retailer driven by price and a sales event that
happens several times a year called "Rollback", squeezing any idea in beyond the Walmart happy face, was sometimes challenging. However, our clients at the time were
terrific, and let us have fun with their brand. In this case, showing
the lengths people will go to in order not to miss that sale. It made customers
laugh, drove traffic and sales, and Walmart Canada had the best Rollback event
And then every once in a while, Walmart would lower their
prices even more, and it would freeze people in their tracks.