A global retailer driven by price and a sales event that happens several times a year called "Rollback", squeezing any idea in beyond the Walmart happy face, was sometimes challenging.

However, our clients at the time were terrific, and let us have fun with their brand. In this case, showing the lengths people will go to in order not to miss Rollback.

It made customers laugh, drove traffic and sales, and Walmart Canada had the best Rollback event in years.

And then every once in a while, Walmart would lower their prices even more, and it would freeze people in their tracks.