Channeled a little Joe Sedelmaier here for a Texas Law firm. If you don’t know Joe, you’re probably young. But you might know him by his work. He did the infamous 1984 spot for Wendy’s US, titled “Where’s the beef?”

We cast this video in Austin, Texas in November 2023, where the client has their offices. I was nervous about the casting, but I’m always nervous about the casting.

We got very lucky, and found these two insurance nerds. And then shot this and another spot, all in one day. 

Oh yes we did. 

Client: Daniel Stark, Personal Injury Lawyers
Agency: Mass Minority
CCO: Brett Channer
Director of Art: Gary Holme
Creative Directors: Brett Channer, Gary Holme
Writers: Brett Channer
Art Director: Gary Holme
Integrated Producer: Jennifer Grandoni
Managing Director: Christine McArthur
Production Company: Mass Minority Studio
Directors: Gary Holme, Brett Channer
Production Company: Crisp Productions, College Park, Texas/Atlanta Georgia
Post-Production, The Editorial Factory, Toronto
Editor/Audio: Andy Ames
Color: Gary Chuntz
VO: Yeah, that’s me. Again.