We borrowed a little from Joe Sedelmaier on this one. If you know, you know. If you don’t, you should. Look it up.
We shot this in Austin, Texas, where the client actually lives. That always helps.
Casting made me nervous. It always does. Most things on a shoot do, if you’re paying attention.
Then we found them—two insurance nerds who were also just really good actors. Which is what you hope for.
We shot this and another spot in a day. One day.
Sometimes it comes together like that. Because, ya know today, it has to.
Client: Daniel Stark, Personal Injury Lawyers
Agency: Mass Minority/BAM®Analytix
CCO: Brett Channer
Director of Art + Content: Gary Holme
Creative Director(s): Brett Channer, Gary Holme
Writers: Brett Channer
Art Director: Gary Holme
Integrated Producer: Jennifer Grandoni
Managing Director: Christine McArthur
Production Company: Mass Minority Studio
Director(s): Gary Holme, Brett Channer
Production Company: Crisp Productions, College Park, Texas/Atlanta Georgia
Post-Production, The Editorial Factory, Toronto
Editor/Audio: Andy Ames
Color: Gary Chuntz
Voice Over: Yeah, that’s me. Again.