Driving high is driving impaired.

You wouldn’t want these stoners packing your parachute or spotting you rock climbing while they’re high, would you? So why do you think driving high is ok?

Client: Parachute Safety
Agency: Mass Minority
CCO: Brett Channer
Director of Art & Content: Gary Holme
Writer(s): Gary Holme, Brett Channer, Andrew Pigott Art Director(s): Quincy Evans, Gary Holme, Tyler Genovese, Max Perone
Producers: Jessica Holloway, Tony Shultz, Max Perone
Account Management: Bronwyn Schurr, Christine McArthur
Managing Direc tor: Bronwyn Schurr, Christine McArthur.
Production Company: Mass Minority Productions
Director(s): Gary Holme, Brett Channer, Max Perone
DoP: Blair Locke
Editors: Andy Ames, Chris Franchetto
Audio: Michael Josselyn, Eggplant Audio
Colour/Online/Compositing: weare1188

Some digital and TV ads above, and some mobile, in-house produced, consumer-generated stories, below.

Finally, an outdoor installation, using urban-slang for being high to make the point that, whatever you call it, don’t drive impaired.

g.holme^©

︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ 😎️

You wouldn’t want these stoners packing your parachute or spotting you rock climbing while they’re high, would you? So why do you think driving high is ok?

g.holme©

︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ 😎️

You wouldn’t want these stoners packing your parachute or spotting you rock climbing while they’re high, would you? So why do you think driving high is ok?

g.holme^©