You wouldn’t want these stoners packing your parachute or spotting you rock climbing while they’re high, would you?
So why do you think driving high is ok?
Client: Parachute Safety
Agency: Mass Minority
CCO: Brett Channer
Director of Art & Content: Gary Holme
Writer(s): Gary Holme, Brett Channer, Andrew Pigott Art Director(s): Quincy Evans, Gary Holme, Tyler Genovese, Max Perone
Producers: Jessica Holloway, Tony Shultz, Max Perone
Account Management: Bronwyn Schurr, Christine McArthur
Managing Direc tor: Bronwyn Schurr, Christine McArthur.
Production Company: Mass Minority Productions
Director(s): Gary Holme, Brett Channer, Max Perone
DoP: Blair Locke
Editors: Andy Ames, Chris Franchetto
Audio: Michael Josselyn, Eggplant Audio
Colour/Online/Compositing: weare1188
Some digital and TV ads above, and some mobile, in-house produced, consumer-generated stories, below.
Finally, an outdoor installation, using urban-slang for being high to make the point that, whatever you call it, don’t drive impaired.

