You wouldn’t want these stoners packing your parachute or spotting you rock climbing while they’re high, would you? So why would you drive with someone who’s high? Call it whatever you want, but driving high is driving impaired. Take it from me. 

Client: Parachute Safety
Agency: Mass Minority
CCO: Brett Channer
Creative Director: Gary Holme
Writers: Gary Holme, Brett Channer, Andrew Pigott
Art Directors: Quincy Evans, Gary Holme, Tyler Genovese, Max Perone
Producers: Jessica Holloway, Tony Shultz, Max Perone
Production Company: Mass Minority Productions
Directors: Gary Holme, Brett Channer, Max Perone
DoP: Blair Locke
Editors: Andy Ames, Chris Franchetto
Audio: Michael Josselyn, Eggplant Audio
Colour/Online/Compositing: weare1188

Some digital and TV ads above, and some mobile, in-house produced, consumer-generated stories, below.

Finally, an outdoor installation, using urban-slang for being high to make the point that, whatever you call it, don’t drive impaired.