A Father's Day gift of hurling an inflatable dodgeball at your teenager's head and then have them return the favour and nail you in the head? Good times. What does that have to do with underwear? What, you've never seen Patches O'Houlihan in gym shorts?

Client: Joe Boxer Canada
Agency: Mass Minority
CCO: Brett Channer
Creative Director: Gary Holme
Writers: Gary Holme, Dani Kreeft
Art Directors: Gary Holme, Emma Tanaka, Tyler Genovese
Producers: Jack Taylor, Julian Weiman
Production Company: Mass Minority Productions
Director: Gary Holme
DoP: Blair Locke
Editor: Blair Locke
Colour/Online/Composite: Blair Locke
Audio: Michael Josselyn, Eric Hulme