A Father's Day gift of hurling a dodgeball at your teenager's head and then having them return the favour? Ha, yes!

Good times.

What does that have to do with selling underwear? We’re not quite sure.



Client: Joe Boxer Canada
Agency: Mass Minority
CCO: Brett Channer
Creative Director: Gary Holme
Writers: Gary Holme, Dani Kreeft
Art Directors: Gary Holme, Emma Tanaka, Tyler Genovese
Producers: Jack Taylor, Julian Weiman
Production Company: Mass Minority Productions
Director: Gary Holme
Cameraman: Blair Locke
Editor: Blair Locke
Colour/Online/Composite: Blair Locke
Sound: Michael Josselyn 
Audio: Eric Hulme