A Father's Day gift of hurling a dodgeball at your teenager's head and then having them return the favour? Yes please. 

Good times.

What does that have to do with selling underwear? We’re not quite sure, but oddly, it did.

Client: Joe Boxer Canada
Agency: Mass Minority
CCO: Brett Channer
Creative Director: Gary Holme
Writers: Gary Holme, Dani Kreeft
Art Directors: Gary Holme, Emma Tanaka, Tyler Genovese
Producers: Jack Taylor, Julian Weiman
Production Company: Mass Minority Productions
Director: Gary Holme
Cameraman: Blair Locke
Editor: Blair Locke
Colour/Online/Composite: Blair Locke
Sound: Michael Josselyn 
Audio: Eric Hulme