Good times.
What does that have to do with selling underwear? We’re not quite sure, but oddly, it did.
Client: Joe Boxer Canada
Agency: Mass Minority
CCO: Brett Channer
Creative Director: Gary Holme
Writers: Gary Holme, Dani Kreeft
Art Directors: Gary Holme, Emma Tanaka, Tyler Genovese
Producers: Jack Taylor, Julian Weiman
Production Company: Mass Minority Productions
Director: Gary Holme
Cameraman: Blair Locke
Editor: Blair Locke
Colour/Online/Composite: Blair Locke
Sound: Michael Josselyn
Audio: Eric Hulme
![](https://freight.cargo.site/t/original/i/54f8c55f671d7002e92d49cf74e831fcb2143ac54998458be71ab069ea28e195/GaryBoxer.jpeg)
![](https://freight.cargo.site/t/original/i/f5d11e87e84a712ef29f4366427d1be83370dc3e04e3703014294d91d0a33517/JoeBoxer_PrintAd_HolrMagazine_Final.png)
![](https://freight.cargo.site/t/original/i/b9fea6c745106282b38bbc68e5af3288640fe13e1f1a884414e08cbefb283db8/JoeBoxerMArilyn_Poster_CROPPED.jpg)