It was a big Canadian birthday a few years ago, and Stonemill Bakehouse launched a new half-loaf of multigrain bread, from natural ingredients collected all across Canada, in honour of the 150th birthday.

See what they did there?

So, we designed another fabulous bag, and turned that patriotic design motif into a series of quirky and engaging online videos.

Or did we do the half dozen videos first, and then the bag? Hmmm.

Anyway, the bread was delicious and sold out, from far and wide, Oh, Canada. 

Client: Groupo Bimbo
Brand: Stonemill Bakehouse Coast-to-Coast Multigrain Bread
Agency: Mass Minority
CCO: Brett Channer
Director of Art & Conent: Gary Holme
Writers: Gary Holme, Andrew Pigott, 
Art Director: Gary Holme, Jacoub Bondre
Designer: Jean-René Lagacé, Jacoube Bondre
Illustrator: Shingo Shimizu
Producers: Jessica Holloway, Jacoub Bondre
Production Company: Mass Minority Productions
Directors: Gary Holme, Jacoub Bondre
Editor/Colour/Online/Composite: Jacoub Bondre
Audio: Eric Hulme