Do a TikTok or sumthin’, they asked. And you have a month and no money.
So we wrote a four verse song, produced the record, found some social media up-and-comers, and did four (4) x 0:17 second snappy, little vertical videos, in three weeks. Phew.
You’re, welcome ︎!
Client: Groupo Bimbo, Canada/South America
Brand: Oroweat Organic Bread
Agency: Mass Minority
CCO: Brett Channer
Executive Creative Director: Geoff Lee
Director of Art & Content: Gary Holme
Creative Directors: Gary Holme, Geoff Lee
Writer: Rob Ramsay, Geoff Lee, Gary Holme
Art Director: Gary Holme, Geoff Lee
Managing Director: Christine McArthur
Account Director: Monica Patino
Producers: Jennifer Grandoni, Geoff Lee, Gary Holme
Production Company: Mass Minority Productions
Director: Gary Holme
Cameraman: Blair Locke, Gary Holme
Editorial/Graphics/SFX/Online/Colour: Korben @ The Editorial Factory
Audio: Eric Hulme, Stock Music, feat. Jeremy Mortimo