Some food bloggers went to a winery in California to hang out with the talented head chef of Bon Appetit Magazine. She had a big secret to reveal. Their PR agency was charged to make sure we had enough footage to come back and put together some actual TV commercials for our client, ALDI US. I went along for the ride as producer and creative director and got 'em to shoot what I needed. Then, vioiá, we made six different: 30-second spots out of it all. Phew. And that's why I don't do two shows a night.

Client: ALDI US
Agency: McCann Worldwide/Detroit
ECDs: Mike Stocker, Robyn Chrumka
Creative Director: Gary Holme
Writers: Gary Holme, Mike Stocker
Art Directors: Gary Holme, Robyn Chrumka
Producer: Gary Holme
Post/Audio: Hudson Detroit Editing
Editor and Sound: Rich Smith, @ Hudson Detroit



1. "Lured", :30 TV, Voiceover by Gary Holme


2. "Impossible Happens", :30 TV, music by Iggy Pop.


3. "Do The Math"  :30 TV


4. "It's All From ALDI"  :30 TV


5. "Delicious Recipes"  :30 TV


6. "Speechless"  :30 TV