In year two of working on the Toronto Blue Jays, we reminded fans that watching a game on TV or other devices was not nearly as good as actually being at a Jays game. See, the client wanted more stadium attendance that year.

You have to know the problem, before you can solve the problem.

Again, an appearence and performance by the late, great, Roy Halladay, as a reluctant hero, in the third video, below.

Written by my partner, Pat Pirisi and I, and directed by the extremely capable, David Wellington.