We had fun writing these rock-hard truck ads that launched the redesigned 2006 Ford F-150 (still the biggest-selling vehicle in Canada). And we really did suspend it by its carriage bolts.
These dramatic truck ads were directed and shot by Steve Gordon.
![](https://freight.cargo.site/t/original/i/87015fc5ccf77773fd10160361226c228083ccaf9144f1dc19e05389efe4b34d/F150_print2_smaller.jpg)
![](https://freight.cargo.site/t/original/i/c3efac41a815b41fc611cf174d4c12aa1c224964aa392afd32ea9f5d8953e379/F150_print1_smaller.jpg)