We were the first advertiser to use Kiefer Sutherland's voice for a significant advertising campaign at the peak of his hit network show, 24. He loved Canada (born in theSix before it was theSix). We had fun writing these rock-hard truck ads that launched the redesigned 2006 Ford F-150 (still the biggest-selling vehicle in Canada). And we really did suspend it by its carriage bolts. Dramatic truck ads directed and shot by Steve Gordon. There were a bunch of them, but here are a few and a print ad or two.