We were the first advertiser to use Kiefer Sutherland's
voice for a significant advertising campaign at the peak of his hit network
show, 24. He loved Canada (born in theSix before it was theSix). We had fun
writing these rock-hard truck ads that launched the redesigned 2006 Ford F-150
(still the biggest-selling vehicle in Canada).
And we really did suspend it by its carriage bolts. Dramatic truck ads directed
and shot by Steve Gordon. There were a bunch of them, but here are a few and a
print ad or two.