We were the first advertiser to use Kiefer Sutherland's voice for a significant advertising campaign at the peak of his hit network show, 24. He loved Canada (born in the6ix before it was the6ix).

We had fun writing these rock-hard truck ads that launched the redesigned 2006 Ford F-150 (still the biggest-selling vehicle in Canada). And we really did suspend it by its carriage bolts.

These dramatic truck ads were directed and shot by Steve Gordon.