You don't need a lot of money to make a fun little commercial. Start with a simple idea, add a solid product claim, a dedicated team of people, and a lucky break or two, and that can be enough. A demonstration commercial that drove big KIA Sedona sales, in a rapidly tanking minivan market. We focused on legit safety credentials
and brought in cute animals, ensuring there was some likabilty to an otherwise totally rational benefit.
Client: KIA Agency: Publicis Toronto CCO: Duncan Bruce Creative Directors: Gary Holme, Pat Pirisi Writer: Pat Pirisi Art Director: Gary Holme
Producer: Dale Harrison, Carlo Dercolé Production Company: UNTITLED
Director/DoP: Steve Gordon