You don't need a lot of money to make a fun little commercial. Start with a simple idea, add a solid product claim, a dedicated team of people, and a lucky break or two, and that can be enough. A demonstration commercial that drove big KIA Sedona sales, in a rapidly tanking minivan market. We focused on legit safety credentials and brought in cute animals, ensuring there was some likabilty to an otherwise totally rational benefit.

Client: KIA
Agency: Publicis Toronto
CCO: Duncan Bruce
Creative Directors: Gary Holme, Pat Pirisi
Writer: Pat Pirisi
Art Director: Gary Holme
Producer: Dale Harrison, Carlo Dercolé
Production Company: UNTITLED
Director/DoP: Steve Gordon