Fifteen years ago, when TV changed forever, we did a campaign
for Rogers that was a fun, tongue-in-cheek conspiracy send up between customers and their TVs. The enemy
was big, arrogant TV companies who, up until that point, had complete control
of the viewing habits and schedules of their customers.
Unfortunately, our client was one of
those arrogant TV companies. What were they thinking? They ran for a bit, and
then, quite suddenly, they didn't. The graphics and post was all done by CRUSH, led by Gary Thomas.