Canadian banks don't always treat you very well, especially if you don't fit the typical customer profile., on the other hand, evaluates and looks at the whole you and all your circumstances. So we made some videos to talk about that. With this work and more, we increased click-through rates fivefold, driving new qualified leads for the client.

Agency: Mass Minority
CCO: Brett Channer
Creative Directors: Gary Holme, Brett Channer
Writers: Brett Channer, Andrew Pigott
Art Directors: Tyler Genovese, Gary Holme
Producers: Jessica Holloway, Tony Shultz
Production Company: Mass Minority Productions
Director: Gary Holme
DoP: Blair Locke
Animation/Color: Tyler Genovese
Editor: Andy Ames
Audio: Michael Josselyn, Eric Hulme